2019 Holiday Campaign
Afterpay works with retail brands to do 4-time installment payments on articles over $35. They partnered with a couple of their brands for a holiday social campaign.
After a couple of weeks of testing, we discovered that carousels and gifs that focused on larger product images performed better than the others. We then created more iterations to do further performance testing.
2019 Black Friday/
Afterpay partnered with some of its retailers to promote individual sales happening for Thanksgiving day, Black Friday and Cyber Monday.